Privacy policy

Effective date: november 25, 2024

Elyriq Properties Limited is committed to protecting the privacy and personal data of our clients, website visitors, and partners. This Privacy Policy outlines how we collect, use, store, and protect your information in compliance with the UK Data Protection Act 2018, the General Data Protection Regulation (GDPR), and other applicable laws.

By using our services or website, you consent to the practices described in this policy.

1. Information We Collect

We may collect the following types of personal data:

1.1 Information You Provide

  • Personal Details: Name, address, email, phone number, and other contact details.
  • Financial Information: Payment details and billing information for transactions.
  • Property Information: Details related to properties you wish to buy, sell, rent, or manage.
  • Correspondence: Records of communication, including emails and messages.

1.2 Information Collected Automatically

  • Website Usage: IP address, browser type, operating system, and browsing activity.
  • Cookies: Information about your interactions with our website (see Section 8).

1.3 Information from Third Parties

  • Credit reference agencies, property databases, or other relevant sources to support services like tenant screening or property management.

2. How We Use Your Information

Your personal data is used for the following purposes:

  1. Service Delivery: Facilitating property sales, rentals, management, and consultancy services.
  2. Customer Support: Responding to inquiries, complaints, and requests.
  3. Marketing: Sending promotional materials and service updates, subject to your consent.
  4. Legal Compliance: Meeting legal and regulatory requirements.
  5. Improvement: Enhancing our website, services, and customer experience.

3. Legal Basis for Processing

We process your personal data under the following legal bases:

  1. Consent: Where you have explicitly provided consent (e.g., for marketing communications).
  2. Contractual Necessity: To perform our obligations under service agreements.
  3. Legal Obligations: To comply with laws or court orders.
  4. Legitimate Interests: For purposes such as fraud prevention, business operations, or customer service improvements.

4. Data Sharing and Disclosure

We may share your personal data with:

  1. Service Providers: Third-party vendors assisting in operations (e.g., payment processors, IT services).
  2. Business Partners: Collaborators involved in delivering specific services.
  3. Legal Authorities: Regulatory bodies, courts, or law enforcement as required by law.
  4. Property Stakeholders: Buyers, sellers, landlords, or tenants involved in your transactions.

We do not sell or rent your personal data to third parties.

5. Data Retention

We retain personal data only as long as necessary for the purposes outlined or to comply with legal obligations. Retention periods include:

  • Service Data: Retained for the duration of the service agreement and up to 6 years thereafter.
  • Marketing Data: Retained until you opt out.

6. Your Rights

Under GDPR and the UK Data Protection Act, you have the following rights:

  1. Access: Request access to your personal data.
  2. Rectification: Request correction of inaccurate or incomplete data.
  3. Erasure: Request deletion of your data (“right to be forgotten”).
  4. Restriction: Limit how we process your data.
  5. Portability: Request transfer of your data to another service provider.
  6. Objection: Object to data processing for direct marketing or other purposes.

To exercise these rights, contact us at info@elyriqproperties.co.uk.

7. Data Security

We employ industry-standard security measures to protect your personal data, including:

  • Encryption
  • Firewalls and intrusion detection systems
  • Access controls and authentication protocols

Despite these measures, no method of transmission or storage is 100% secure.

8. Cookies and Tracking

Our website uses cookies to enhance your browsing experience. Cookies collect data about website usage and preferences. You can manage your cookie preferences through your browser settings. For more information, see our Cookie Policy.

9. International Data Transfers

If your data is transferred outside the UK or European Economic Area (EEA), we ensure appropriate safeguards, such as Standard Contractual Clauses or equivalent mechanisms.

10. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices, and we encourage you to review their policies.

11. Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The updated version will be posted on our website with the effective date.

12. Contact Information

For questions, concerns, or to exercise your rights, contact us: